About ME
I create ideas that accelerate change. This has involved creating communications for everyone from finance and tech brands to luxury car manufacturers, as well as helping clients articulate their sustainability strategies with campaigns driving positive change. To reinforce my knowledge in this area, I have recently completed the Business Sustainability Management course at the Cambridge Institute for Sustainability Leadership (CISL).
Although schooled in big brand thinking, I’ve also worked extensively in the digital, direct, social and CRM space. As ECD at MSQ, I oversaw the creative and design departments for customer experience agency MBAstack and sustainability agency, MSQ Sustain. This involved being both hands on with the work and running CRM and digital accounts and pitches, as well as creating work seen at the last 4 COPs. In addition to shaping the agency’s position as a leading customer experience agency, I led them to multiple award wins including a DMA Gold and Grand Prix shortlist in 2021, and a DMA shortlist and a win in the best environmental cause category at the Purpose Awards in 2023.
As a Creative Director and Copywriter, I have a love of big ideas, and a strong belief in the power of craft skills whatever the channel to enhance ideas. I have produced work and won awards at agencies such as BBH, Engine and Rapp. At the latter, I was Creative Director on Virgin Media responsible for acquisition and customer communications. I have been awarded at Cannes, DMAs, Campaign Big and D&AD, and been a DMA Judge for the last 3 years in the copy and sustainability categories.
Awards and Nominations
2023 DMA Awards Shortlist - Sustainability - Royal Mail Marketreach
2023 Festival of Media Awards - Shortlisted in 3 categories - Royal Mail Marketreach
2023 Purpose Awards Winner Best Environmental Cause - Collaboration Nature Positive
2023 Purpose Awards Shortlist Best Fundraising Campaign Solace Women’s Aid (as ECD)
2023 UK Content Awards Crisis Response Content Campaign of the Year Solace Women’s Aid (as ECD)
2022 DMA Awards Grand Prix shortlist Solace Women’s Aid (as ECD)
2022 DMA Awards Shortlist Financial ACCA (as ECD)
2016 DMA Awards Bronze IT/Communications Virgin Media (as CD)
2014 Big Bus Challenge 3 x Shortlist (national) Virgin Media (as CD)
2012 Echoes Nomination Rolls-Royce
2011 Campaign Big Nomination Rolls-Royce
2010 Long Copy Awards Nomination Coral
2010 Campaign Big Silver Vodafone
2009 DMA Awards Bronze Vodafone
2009 DMA Awards Bronze Green Tomato Cars
2008 D&AD Nomination Green Tomato Cars
2007 Campaign Direct Silver Green Tomato Cars
2007 Cannes Lion Bronze Green Tomato Cars
2004 BTAA Awards Commendation John Lewis
2002 Campaign Posters Nomination John Lewis
2002 Campaign Press Nomination Natural History Museum
